Poor Parade is an informative fashion brand that motivates, inspires, and informs, using fashion as a language. Our relative approach helps us efficiently communicate life's core values and the importance of critical decision-making. Poor Parade was created with an exceptionally unique style, charismatic aura, and powerful informative messages embedded in the designs. The style and energy of the brand are its own form of communication. The color combinations, phrases, designs, the overall approach, down to the riddling presentation were visualized and planned for the rebellious release of the brand in 2021. The brand was founded by Greg "GDOTT" McNeill, a multi-hyphenated Harlem, New York City native. Reflections of his journey are expressed throughout many different pieces. He uses his knowledge, experiences, and style to promote positivity and prosperity in a stylish way. Each collection is created and designed to add value to each customers life. Visually the brand is victorious off the look and aesthetic alone but the brand's origin and story of how it came about make it a genius creation. Intriguing inquiry to inform is the purpose. Once you are informed about Poor Parade you’ll realize it’s a rare and unique brand standing out from the rest. It’s a change for the fashion world and the whole entire world in general.